Privacy Statement

CMX Cinemas

CMX Cinemas Privacy Policy

Effective Date: January 1, 2015

Last Updated: March 3, 2026

CB Theater Experience ("CMX," "we," "us," or "our"), a subsidiary of Cinemex Holdings USA, Inc., acts as the Data Controller for your personal information. This Policy describes our practices regarding the collection, use, and disclosure of your personal information when you:

  • Visit our website located at cmxcinemas.com (the "Site").
  • Use the CMX Mobile Applications (the "Apps").
  • Visit and interact with us at our physical cinema locations (the "Theatres").
  • Participate in the "CMX Rewards and Loyalty Program" (the "Services").

Information We Collect

We collect personal information directly from you, automatically through your interactions, and from third parties industry partners.

Context Types of Personal Information Primary Purpose
Accounts and Rewards Name, email, phone, date of birth, zip code, and tier status. To administer your loyalty account and communicate benefits.
Rewards PLUS Credit/Debit card details and billing address. To process the monthly subscription fee and recurring payments.
Order Placement Name, billing address and transaction records for tickets/concessions. To fulfill purchases via Cinemaplus and track point accrual.
Surveys and Feedback Survey response and written feedback. To analyze customer sentiment using AI-driven tools to improve operations.
Log Files and Usage IP address, browser type and location data. To analyze Site performance and provide local theater directions.
CCTV Video recordings at Theatre locations. For security, fraud prevention and safety of patrons.

How We Share Information

We may disclose your information to the following parties for business purposes:

  • Affiliates: CMX may share your personal data with its parent company, subsidiaries, affiliates, and/or entities under common control of the corporate group to which it belongs. Service Providers: Including CinemaPlus (ticketing/POS), Showtime Analytics (behavioral analysis), and Stripe (payment processing).
  • Industry Partners: We share aggregated, non-identifiable attendance data with Comscore/Rentrak using industry-standard codes for box office reporting.

Cross-Border Data Transfers

By using our Services, you acknowledge and authorize that your personal information may be transferred to, stored, and processed outside of your country of residence.

Global Infrastructure: Your data is processed in jurisdictions where our specialized service providers (such as Showtime Analytics and CinemaPlus) maintain facilities.

Data Security and Retention

We implement appropriate technical and organizational measures, including encryption and access controls, to protect your personal information against unauthorized access or loss.

We retain your information only for as long as necessary to fulfill the purposes outlined in this Policy. Points and vouchers expire after 12 consecutive months of account inactivity, after which associated loyalty records may be archived. CCTV footage is typically retained for a limited period unless required for legal or security investigations.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies (collectively, "Cookies") to enhance your experience, analyze site performance, and deliver personalized content.

These Cookies are essential for the operation of our Site and Apps. They enable core functions such as secure account access, ticket purchases, and ensuring your session remains active while you navigate our services.

We utilize these tools to track website traffic, identify popular movie listings, and provide aggregate reports on public interaction with our Services. This helps us improve site performance and navigation.

These technologies deliver tailored content based on your interests and measure the effectiveness of our marketing campaigns. They may track your activity across different websites to build a profile of your interests and link your browser identity with your social media profiles.

Disclosure of Video Viewing Information and Social Media Pixels. We utilize tracking technologies, such as the Meta Pixel, to understand your interaction with our content. When you interact with our digital platforms, these technologies may automatically disclose certain information to third-party social media platforms, or service providers and advertising partners. This information may include your personally identifiable information (PII) —such as your Facebook ID— and video-specific data, including the titles and URLs of trailers or videos you have requested or obtained. By using our Services and accepting Advertising Cookies, you provide your express, irrevocable and informed consent for CMX to share this video viewing history with these third-party partners for personalized advertising and analytics.

Cookie Management and Duration. Cookies may be "Session Cookies" (which expire when you close your browser) or "Persistent Cookies" (which remain on your device for a set period). You can manage your preferences through our Cookie Consent Tool or by adjusting your browser settings. Please note that disabling certain Cookies may impact the functionality of our ticketing and rewards systems.

Global Privacy Control (GPC): We recognize GPC signals as a valid opt-out of cookie-based targeted advertising across our platforms.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access & Portability: Request a copy of the personal information we hold in a machine-readable format.
  • Rectification: Update or correct your profile information via the CMX App.
  • Erasure: Request deletion of your data, subject to legal and contractual retention requirements.
  • Restriction & Objection: You have the right to object to the processing of your personal information for specified purposes. Please note that in certain instances, exercising this right may result in our inability to provide certain services or features to you. For example, the objection to the processing of data necessary for the CMX Rewards program or other specialized services may result in the inability to access those specific benefits, accrue points, or redeem vouchers.
  • Loyalty Retention: Points and vouchers expire after 12 consecutive months of account inactivity, after which associated loyalty records may be archived.

State-Specific Privacy Rights

If you are a resident of Virginia or other states with comprehensive privacy laws (such as those where we operate), you may have additional rights regarding your personal data. This includes the right to opt-out of targeted advertising and the right to appeal a decision regarding a privacy request. The CMX Rewards Program may be considered a "financial incentive" or "bona fide loyalty program" under these laws; participation is optional and you may withdraw at any time.

Governing Law and Disputes

You agree that any dispute, claim, or controversy arising out of or relating in any way to this Policy, your use of the Site or Apps, your participation in the Services, or your visit and interaction with our physical Theatres (including any related disputes involving our parent companies, subsidiaries, or affiliates), whether based in contract, tort, statute (including the VPPA), fraud, misrepresentation, or any other legal theory, shall be resolved exclusively by individual binding arbitration. This includes claims arising from past, present, or future events.

YOU HEREBY WAIVE ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO SUE IN COURT AND HAVE A TRIAL IN FRONT OF A JUDGE OR A JURY. YOU AGREE THAT YOU MAY BRING CLAIMS AGAINST THE CMX CINEMAS ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, OR CONSOLIDATED PROCEEDING. The arbitrator shall have no authority to entertain any claim on a class-wide basis, nor to consolidate more than one person's claims, regardless of the similarity of the dispute or the legal issues involved.

By using the Services, you signify this agreement for yourself and for all persons (including minors) for whom you are purchasing or otherwise securing benefits. You represent that you have all necessary rights and consents to agree to these Terms on behalf of your party.

Before commencing arbitration, you agree to send a written notice of dispute to CMX and attempt to resolve the matter through informal negotiation for a period of sixty (60) days. Only after this period may either party commence a binding arbitration administered by the American Arbitration Association (AAA) in Miami, Florida.

This arbitration agreement shall survive the termination of your relationship with CMX Cinemas and shall be governed by the Federal Arbitration Act.

Contact Us

If you have questions about this Policy or our privacy practices, please contact our Data Privacy Team at:

Privacypolicy@cmxcinemas.com

CinemaPlus Platform Integration Addendum

Appended to Independent Operator Terms of Service

CinemaPlus Platform Services; Integration of Governing Documents

[CMX Cinemas] ("Operator") uses software, ticketing, commerce, and related platform services provided by CinemaPlus, LLC, a Nevada limited liability company ("CinemaPlus"), to operate, host, or support certain features and functionality made available through this website, mobile application, point-of-sale system, or other consumer-facing interface (collectively, the "CinemaPlus Services"). By accessing or using any CinemaPlus Services through or in connection with Operator's platform, you acknowledge that your relationship is governed by a layered framework of documents as set forth in this CinemaPlus Platform Integration Addendum (this "Addendum"), and you agree to be bound by each document applicable to your use as described below.

1. Governing Document Framework; Scope and Applicability.

The following documents govern your access to and use of the CinemaPlus Services and your transactions with Operator, each within its defined scope:

(a) This CinemaPlus Platform Integration Addendum is appended to and made a part of the Operator's terms of use, terms of service, privacy policy, refund policies, cancellation policies, loyalty and reward program policies, venue rules, or similar term, as the case may be (collectively, the "Operator Terms"), which are (i) presented above or below; (ii) made available on the Operator's website; (iii) made available through the Operator's services or platform; or (iv) otherwise published by the Operator and made available to users prior to or at the time of their use of the CinemaPlus Services.

(b) The Operator Terms govern your relationship with Operator and all Operator-specific aspects of your experience, including Operator's venue rules, event policies, Operator-specific refund and exchange policies, Operator's own loyalty or subscription offerings, and any other products, services, or experiences offered directly by Operator that are independent of the CinemaPlus Services. The Operator Terms apply solely with respect to Operator's own offerings, venue-specific rules, and Operator-specific transaction terms.

(c) CinemaPlus Terms of Service for End Users, available at https://www.cmxcinemas.com/terms-of-service (as updated from time to time, the "CinemaPlus Terms of Service for End Users"), govern your access to and use of the CinemaPlus Services themselves, including the software platform, ticketing functionality, concession and merchandise commerce flows, digital stored-value and CinemaCash features, subscription management, mobile ticketing, user accounts, and all other features and functionality provided by CinemaPlus. By using the CinemaPlus Services through Operator's platform, you expressly agree to be bound by the CinemaPlus Terms of Service for End Users as if you had accessed those Services directly through CinemaPlus, and you acknowledge that you have been provided reasonable opportunity to review such terms prior to your use. THE CINEMAPLUS TERMS OF SERVICE FOR END USERS ARE INCORPORATED HEREIN BY REFERENCE WITH THE SAME FORCE AND EFFECT AS IF FULLY SET FORTH IN THE OPERATOR TERMS.

(d) CinemaPlus Privacy Policy, available at https://www.cmxcinemas.com/privacy-policy (as updated from time to time, the "CinemaPlus Privacy Policy"), governs all matters relating to privacy, cookies, tracking technologies, personal data and personal information, and related data-processing activities conducted by or through the CinemaPlus Services. Operator has agreed with CinemaPlus to adopt and incorporate the CinemaPlus Privacy Policy by prominently posting and conspicuously hyperlinking to it on Operator's consumer-facing interfaces in connection with the CinemaPlus Services. To the extent there is any conflict between the Operator Terms or any Operator-specific privacy disclosure and the CinemaPlus Privacy Policy with respect to personal data collected or processed through or in connection with the CinemaPlus Services, the CinemaPlus Privacy Policy controls solely with respect to such CinemaPlus Services and related data-processing activities. For personal data collected by Operator outside the CinemaPlus Services, Operator's own privacy policy governs.

(e) CinemaPlus Terms of Service for Operators govern the business-to-business relationship between CinemaPlus and Operator, including all commercial, operational, and risk-allocation matters and nothing in the CinemaPlus Terms of Service for Operators creates any obligation of CinemaPlus directly enforceable by end users. The CinemaPlus Terms of Service for Operators are not directed at or enforceable by end users, and nothing in this Addendum is intended to confer any third-party beneficiary rights on end users with respect to those business-to-business provisions.

2. Order of Precedence.

In the event of any conflict or inconsistency among the documents described in Section 1 above with respect to your rights and obligations as an end user, the following order of precedence controls (with each earlier-listed document controlling over later-listed documents to the extent of the conflict, and only within each document's defined scope as set forth in Section 1):

  1. The CinemaPlus Privacy Policy, solely with respect to privacy, cookies, tracking technologies, personal data, and related data-processing matters arising in connection with the CinemaPlus Services;
  2. The CinemaPlus Terms of Service for End Users, solely with respect to your access to and use of the CinemaPlus Services; and
  3. The Operator Terms, with respect to Operator-specific offerings, venue rules, and Operator-specific transaction terms.

No conflict exists, and no order of precedence is triggered, merely because these documents address different subject matters within their respective defined scopes. Operator Terms that impose additional obligations or restrictions consistent with, and not in conflict with, the CinemaPlus Terms of Service for End Users shall apply in addition to, and not instead of, those terms.

With respect to any dispute arising primarily from your use of the CinemaPlus Services, the governing law and dispute-resolution provisions of the CinemaPlus Terms of Service for End Users shall apply. With respect to any dispute arising primarily from Operator-specific offerings or venue-specific terms, the governing law and dispute-resolution provisions of the Operator Terms shall apply.

3. Adoption, Presentation, and Acceptance.

To the extent Operator has validly adopted and presented the CinemaPlus Terms of Service for End Users and the CinemaPlus Privacy Policy by (a) incorporating them herein by reference; and (b) presenting conspicuous links to each at the point of purchase, point of account creation, or in the Operator Terms in a manner that provides users reasonable notice and opportunity to review such terms prior to acceptance. Your continued use of the CinemaPlus Services through Operator's platform, including the completion of any ticket purchase, concession order, subscription enrollment, merchandise transaction, or account registration, constitutes your express acceptance of and agreement to be bound by (i) the Operator Terms; (ii) the CinemaPlus Terms of Service for End Users; and (iii) the CinemaPlus Privacy Policy, each as in effect at the time of such use or transaction, provided that you have been given reasonable notice of such terms and a reasonable opportunity to review them prior to such acceptance. If you do not agree to any of these documents, you may not access or use the CinemaPlus Services through Operator's platform. Notwithstanding the foregoing, with respect to the arbitration provision and class action and jury trial waivers contained in the CinemaPlus Terms of Service for End Users, acceptance is effective only upon the end user's affirmative assent through the mechanism provided at the applicable point of purchase or account registration, and not through continued use alone.

CinemaPlus is an intended third-party beneficiary solely of those provisions of this Addendum that expressly apply to CinemaPlus, reference the CinemaPlus Terms of Service for End Users or the CinemaPlus Privacy Policy, allocate responsibility to CinemaPlus, or disclaim or limit liability of CinemaPlus.

4. Roles and Responsibilities; Merchant of Record.

As between Operator and CinemaPlus, and as between each of them and you:

(a) CinemaPlus provides the technology platform, software, payment processing infrastructure, and related services that enable Operator to offer ticketing, commerce, and related functionality. To the extent CinemaPlus or its payment processor acts as merchant of record or payment facilitator for payment processing purposes with respect to any transaction you complete through the CinemaPlus Services (as will be identified during the applicable checkout flow or as otherwise disclosed in the applicable order confirmation or transaction receipt), CinemaPlus shall be responsible for payment processing and financial settlement for that transaction, in accordance with the CinemaPlus Terms of Service for End Users and applicable payment network rules. CinemaPlus' liability for such transactions shall be governed exclusively by the CinemaPlus Terms of Service for End Users and applicable law.

(b) Operator is solely responsible for: (i) the underlying event, venue, showtime, and ticket availability; (ii) concession and merchandise offerings; (iii) applicable refund and exchange policies; and (iv) all Operator-specific terms and conditions applicable to your transaction. Operator remains solely responsible for all Operator-specific products and services regardless of which party acts as the merchant of record for payment-processing purposes or which party's name appears on any receipt, confirmation, or payment instrument, and CinemaPlus expressly disclaims any warranty, representation, or guarantee regarding such products and services. Except to the extent expressly set forth in the CinemaPlus Terms of Service for End Users or required by applicable law, CinemaPlus acts as a technology platform provider and is not responsible for Operator's performance, products, services, or policies.

(c) Allocation of Recourse. To the extent a claim, issue, dispute, or request relates to Operator-specific matters, including venue rules, event administration, showtimes, ticket availability, concession or merchandise offerings, fulfillment, Operator-specific refund and exchange policies, or other products or services offered by Operator, your recourse shall be against Operator and not CinemaPlus, except to the extent expressly provided in the CinemaPlus Terms of Service for End Users or required by applicable law. To the extent a claim, issue, dispute, or request relates to the CinemaPlus Services, including platform functionality, account access, CinemaCash or other stored-value features, mobile ticketing functionality, or payment-processing matters to the extent CinemaPlus or its payment processor acts as merchant of record or payment facilitator, your recourse shall be against CinemaPlus and not Operator, except to the extent expressly provided in these Operator Terms or required by applicable law. If a matter involves both Operator-specific issues and CinemaPlus Services issues, the foregoing allocation will apply to each party based on the nature of the applicable claim, issue, dispute, or request.

5. Updates to CinemaPlus Documents.

CinemaPlus may update the CinemaPlus Terms of Service for End Users and the CinemaPlus Privacy Policy from time to time in accordance with the terms of those documents and applicable law. As Operator has adopted those documents by reference to the then-current versions hosted at the URLs specified in Section 1 above, the then-current versions of those documents at the time of your use or transaction will apply, provided that material changes to such documents will be effective only upon reasonable notice to users as specified in those documents or as required by applicable law. Operator is responsible for ensuring that current versions of those documents remain accessible from Operator's consumer-facing platform in accordance with Operator's agreement with CinemaPlus.

6. Severability; No Waiver.

If any provision of this Addendum is found unenforceable in a particular jurisdiction or as applied to a particular claim, it will be severed as to that jurisdiction or claim, and the remainder of this Addendum will remain in full force and effect. Operator's failure to enforce any provision of this Addendum on any occasion will not constitute a waiver of Operator's or CinemaPlus' right to enforce such provision subsequently.

Cookies

This site uses cookies to enable purchases and to enhance your viewing experience. We do not share your info with third parties. Your info is safe with us.